Empowering CMOs to speak the language of the CFO

Business outcomes will always trump marketing metrics, writes Tom White, Chief Performance Officer EMEA at T&Pm.

Tom White

Chief Performance Officer EMEA T&Pm

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Tom White

Chief Performance Officer EMEA T&Pm

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Tom White is Chief Performance Officer EMEA at T&Pm

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Empowering CMOs to speak the language of the CFO

Tom White

Tom White

About

Related Tags

Agencies Featured

T&Pm

Users who viewed this article also looked at:

Trainline encourages environmentally friendly Brits with: ‘bums on board’

Super Bowl LIX: How brands can score a creative touchdown

Ikea teams up with dating app Breeze to offer unique Valentine’s date

Knorr and Ann Summers pair up for Valentine’s Day

Advertising Association to work with government on HFSS regulation

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