October 13th 2022

IPA EffWorks report reveals 4 key decisions to drive ROI

The new report by o9 solutions unveiled at the cross-industry’s flagship IPA EffWorks Global 2022 Conference explores how to drive ROI in short, medium and long term

Georgie Moreton

Deputy Editor, BITE Creativebrief

Related Tags

Leadership industry

Users who viewed this article also looked at:

Thought Leadership

Lead 2026: The fundamentals of trust

At this year's flagship event from the Advertising Association, IPA, and ISBA, industry leaders were focused on rebuilding trust.

Thought Leadership

New Year, New Intentions: How the industry is approaching 2026

BITE’s round-up of New Year’s resolutions span breaking bad habits, going back to basics, finding new ways to be creative and harnessing the power of AI.