As January draws to a close and the dark days start to get a little longer, now is the time when our new year’s intentions stick or sway. 

While we might return from Christmas breaks with fresh energy and big ideas, new habits are only formed if we continue to embrace new behaviours.

In an industry where people are the most important resource, we have a unique opportunity to shape the workplace we wish to exist in. One that allows for diversity of thought and room for creative thinking is essential if we wish to create boundary-pushing work.

This January, industry leaders shared their resolutions and intentions with BITE. Get inspired by their unique approaches to 2026.

2026 Resolutions: Embracing calm and being more honest

Finding claim amid constant crisis, Leith’s Simona Todorova shares how she is breaking bad habits in 2026.

2026 Resolutions: The year we break the busy habit

In an industry obsessed with the new and the next, in 2026, NABS’ Lou Thompson is embracing the art of slowing down.

Reflections on 30 years of Quiet Storm

Quiet Storm’s Rania Robinson shares learnings from 30 years of the agency. She writes that effective and enduring creative work lies in embracing timeless principles. 

2026 Resolutions: Opening up to new ideas

Andre Moreira, Executive Creative Director at T&P kicks off the new year by celebrating the beauty in ideas. 

What brands need to do better in creator marketing in 2026

Creators are the bridge between brands and communities. Sustained partnerships are what keep that bridge open, writes CCA’s Mike McNamee.

How brands can become sexy again in 2026

Brands must find what makes them distinctive and think more like challengers, writes Coley Porter Bell’s Vicky Bullen.

2026 Resolutions: Breaking bad habits by building better ones  

GAIN’s Tanya Smith writes on thinking deeper and collaborating better to create the conditions for creativity and build strong client/agency relationships. 

In 2026, social and digital is about doing less, not more 

Lauren Tauben, Founder and CEO Agent42, says in 2026, the next wave of breakthrough work won’t come from doing more; it will come from slowing down and making space for bringing back focus, depth, and imagination.

2026 Resolutions: Setting boundaries and sharing knowledge

Joan’s Flora Joll shares some of the changes she is embracing in the new year.

How advertising can come back from the dead in 2026

Brands do not need more interchangeable partners, writes James Kirkham, Founder of Iconic.

Keeping tabs: this chaotic mind of mine

In 2026, eight&four’s Patricia Lefébure is closing tabs in her mind and making space for the thoughts that matter.

In-housing needs more senior strategy and creativity in 2026

As the industry embraces new ways of working, Aimee Luther, Managing Director at The Liberty Guild, champions building an ecosystem that prioritises creating the conditions in which people can thrive.