What CAN you do?

• Ask your agency if it has a policy on avoiding outright climate change denial. Is your brand funding it? “The first question should be, do you know if you are funding climate change denial?” explains Jake Dubbins, Co-Founder of the Conscious Ad Network and MD and Founder of Media Bounty.
• Understand the language of misinformation. “None of us got into this industry thinking we’d be dealing with the language of hate speech, the language of white supremacy, the language of climate denial, the language of COVID denial. But that’s where we are. We fund the internet so we need to understand this misinformation.”
• Demand that your media owner partners have climate disinformation policies. And if they don’t, says Dubbins, “why not?”
• Join the Conscious Advertising Network. The coalition is working to spread information about the situation it sees out there. They are, says Dubbins, “trying to be a hive mind to confront the issues that we see.” To help, he adds, “people avoid the worst stuff on the internet and invest in the best.”

To read a full write up of the event, visit the dedicated BITE page, How advertising is funding climate science denial