Three Things on a Thursday

BITE’s Year Ahead essays were amongst the must-read articles of the week.

Editorial Director Creativebrief

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New Year

The UK-wide campaign ‘World Cup For It’ is designed to showcase how The Sun app keeps the fans at peak World Cup fever 24/7.

Fruitilicious is the latest iteration of the campaign from Quiet Storm.

As World Cup value moves beyond official rights, the smartest brands will be those that understand where football culture is really being created.

Andrew Tindall shares what campaigns are scoring highly in System1’s effectiveness measurement testing this month.

The pressure to show quick returns can prevent long term growth, writes Jordan Shaver.