How new brands hijack cultural trends

Deputy Editor, BITE Creativebrief

Related Tags

Experience Social Media

An international brand campaign, developed by VCCP, is designed to celebrate UK advertising.

The Backrooms-inspired campaign creates chaotic financial environments to show how Revolut can calm money anxiety.

The UK-wide campaign ‘World Cup For It’ is designed to showcase how The Sun app keeps the fans at peak World Cup fever 24/7.

Fruitilicious is the latest iteration of the campaign from Quiet Storm.

As World Cup value moves beyond official rights, the smartest brands will be those that understand where football culture is really being created.