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Tennent’s dreams of Scotland’s World Cup
The campaign celebrates Scotland’s participation in the men’s World Cup group stage for the first time in 28 years.
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The unifying nature of sport creates an incomparable platform for brands, especially as the avenues through which we watch it grow, shift and change. In 2017 the sports market was estimated to be worth around $700billion.
Izzy Ashton
Deputy Editor, BITE CreativebriefUsers who viewed this article also looked at:
