What Arsène Wenger can teach CMOs about winning with culture
Arsenal's sucess is the result of decades of commitment, writes Masibu Manima.
As the agency prepares to turn 50 next year, Southpaw's MD Tom Poynter highlights the creative culture of one of England's best loved spa towns.
Tom Poynter is currently the MD of Hakuhodo agency Southpaw. His experience spans 20 years in advertising and creative agencies holding leadership positions at Publicis, Digitas and Iris Worldwide.
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