Crosta Mollica is riding the wave of women’s football by signing up to sponsor Venezia FC.

The UK-based Italian food brand will be the main partner of the club’s Women’s First Team for the ongoing 2024/25 season.  

As part of the partnership, Crosta Mollica’s new branding, which launched last month, will feature prominently on the Women’s First Team kit. 

The partnership has been designed to reinforce the brand’s connection to Italian culture and the passion for sport. 

The Crosta Mollica team describes the sponsorship as a ‘celebration of shared roots and a common dedication to excellence, both on the field and in bringing a taste of Italy to fans and food lovers alike.’ 

Dean Lavender, Marketing Director at Crosta Mollica, explained: “Crosta Mollica is delighted to be supporting Venezia FC and the Femminile squad in particular. Venezia is a unique football club that embraces tradition whilst taking a thoroughly modern outlook and this chimes with the Crosta Mollica approach. We produce our award-winning sourdough pizzas to the north of the city and feel a close connection to the club and the area. We hope that this is the start of a long-term relationship between Crosta Mollica and Venezia FC Femminile.” 

Grazia Trentin, Director of Venezia FC Femminile, added: “We are excited to welcome Crosta Mollica as the Main Partner of Venezia FC Women and are proud to be the first team in Italy to receive their support. This represents an important confirmation of the value of our project, which aims to promote the talent, passion, and values of women's football - elements we consider fundamental to our identity.” 

She continues: “On behalf of myself and all the Lionesses, I would like to express our heartfelt thanks to Crosta Mollica for their trust and support. We share the same passion, determination, and courage, and we are confident that together we will reach new and important milestones, contributing to the growth and enhancement of women's football.” 

Research has pointed to the unique marketing appeal and culture of women’s football. The growth of audiences combined with its progressive culture has created a once in a generation opportunity for marketers.