May 1st 2026

Financial services firms team up to encourage investing

The ‘Savvy Squirrel’ campaign aims to shift financial behaviours at scale.

Deputy Editor, BITE Creativebrief

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Financial Services

The out of home campaign positions Wise as a smarter alternative to banking.

The campaign charts four decades of change to instill confidence in Brits to invest.

The ‘Everyday Investors’ social-first film series riffs on nostalgia to increase understanding of pensions.

The investment platform’s campaign is designed to make investing more inclusive.

The campaign, created by Uncharted, urges consumers not to sit on their cash.