Hargreaves Lansdown is celebrating its enduring position as the nation’s trusted investment leader in a new campaign that shows, despite continued socio-economic turbulence, the brand is ‘Helping Britain Invest Through It All’. 

Following a change in ownership and renewed marketing leadership, the campaign begins a new chapter for the brand by celebrating its history and heritage in investment. 

‘Helping Britain Invest Through It All’ is both a new creative platform and campaign, designed to build confidence in British investors. The work is the first for Hargreaves Lansdown from newly appointed creative agency partner, Wonderhood Studios.

At the heart of the campaign, a cinematic 60 second film titled ‘Through It All’ marks four decades of change through the lens of 10 Downing Street. The spot shows leaders change, policies shift and moments of crisis such as the Covid pandemic. 

The film captures the consistent change Britain has witnessed over the past 45 years, from the birth of the internet to the optimism of Cool Britannia and the lows of the pandemic and credit crunch. Depicting Hargreaves Lansdown as a consistent amongst the change, the campaign shows how the brand has helped people stay steady and build wealth that lasts. 

The campaign ends with the line:  “We’ve seen a lot of change over the last 45 years. But one thing stays the same. We’ll be here, helping Britain invest through it all.”

The cinematic and distinctly British video is a tapestry of cultural moments that audiences can relate to. The spot positions Hargreaves Lansdown as a trusted investment leader, consistently there for its customers. 

“For 45 years, Hargreaves Lansdown has helped people invest through political change, economic uncertainty, and moments of real national optimism,” says Ciara Cox, Marketing Director at Hargreaves Lansdown.

She continues: “This campaign is about reminding people that successful investing isn’t about reacting to every headline. It’s about trust, perspective, and knowing your money is in safe hands with the UK’s #1 investment and savings platform. We’re incredibly proud of our heritage, our 2 million clients, and the role we continue to play in helping Britain build long-term financial confidence.” 

The campaign was created by James Rafter and Myles Vincent and directed by Tom Green through Stink UK. It will roll out across TV, cinema, social, radio, OOH and press. Stitchy London led the social strategy, content and creator activation for the campaign.

As part of the campaign, existing Hargreaves Lansdown clients will receive their own personal 'through it all' timelines, in a personalised campaign delivered via direct mail and email. The communication is designed to remind clients how their investment habits over the years juxtaposed with the turbulent times in UK culture.  

The campaign underlines the strength in stability in an ever-changing cultural landscape. In an economy where trust is scarce, by showing its enduring position in market, Hargreaves Lansdown reassures Brits that it is a reliable financial partner.