The benefits of long-term partnerships in a fragmented market
Tom Ironside and Jen Wong share insights from twenty years of working together.
In 2026, NABS’ Lou Thompson is championing slowing down in a fast-moving industry.
Lou is Marketing Director at NABS, the charity advancing the mental wellness of the advertising, media and marketing industry so we can all keep moving forward. With over a decade of experience in marketing, communications and data, Lou leads creative, insight-led strategies that drive awareness and engagement. A purpose-driven leader and passionate advocate for mental health, diversity, equity and inclusion. Lou is a Mental Health Ally and marketing lead for the timeTo campaign, working to eradicate sexual harassment in the industry. Beyond the day job, Lou is all about bringing people together to drive social change and tackle inequality – whether that’s through professional projects or volunteering for causes in her community. Lou is a food and music fanatic and lives in South East London with her partner and her cat, Frankenstein.
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