Tennent’s dreams of Scotland’s World Cup
The campaign celebrates Scotland’s participation in the men’s World Cup group stage for the first time in 28 years.
Brands must learn to navigate social media without alienating audiences.
Stephen is a digital specialist whose deep expertise in social media leadership drives transformative, results-focused campaigns. Prior to joining Dinosaur, he honed his craft across the Australian and UK markets at McCann and Omnicom, developing a keen eye for creating standout social-first strategies. At the forefront of the ever-evolving social landscape, Stephen has led teams to deliver high-impact campaigns for brands across the automotive, travel, FMCG, and ecommerce sectors. His work has helped shape campaigns for household names including Volkswagen, Virgin Atlantic, Diageo, Pets at Home, and Bupa. Recently, Stephen’s focus has expanded to include organic social, influencer strategy, and the seamless integration of media, creative, and data to deliver innovative, results-driven campaigns for clients. His passion for pushing boundaries ensures clients benefit from strategies that are engaging and deliver measurable success.
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