About

Tristan Cavanagh is Creative Director at purpose driven creative agency 23red, part of Capgemini, having joined as an Art Director way back in 2006. Proof that if you hang around somewhere long enough, it might just pay off. After almost 30 years in the advertising industry, he remains doggedly uncynical and is still passionate about the power of marketing in making the world a better place. He’s spent the last nearly two decades working on behaviour change campaigns within the not-for-profit sector, including innovative, award-winning work for NHS Blood & Transplant, Network Rail, Migrant Help and Sport England’s This Girl Can. He’s also been an industry judge for, amongst others, the Purpose Awards, D&AD New Blood and the Ocean Outdoor Digital Competition. In his limited spare time he’s a mentor for the Octavia Foundation, enjoys failing to solve cryptic crosswords and frequently being the oldest person at gigs.