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Tennent’s dreams of Scotland’s World Cup
The campaign celebrates Scotland’s participation in the men’s World Cup group stage for the first time in 28 years.
Compelling, connected and coherent: the challenge of delivering experiences
Across both physical and digital experiences, brands are striving to create moments that are unforgettable.
Rachelle Sokan
Chief Marketing Officer SparkAbout
Rachelle is a marketer and an industry mentor. She draws on her 15 years of experience to lead Spark’s marketing and brand work, focused on content, experiential and design, raising visibility and driving commercial growth in partnership with the broader leadership team. During her career, Rachelle has worked at Exhance (Elliott Management portfolio brand), Cariloop (VC-backed), Amsive (H.I.G. Capital portfolio company), and Propelis (formerly SGK, a global agency group). Rachelle uses her industry expertise to give back as a guest speaker and mentor for John Hersey High School’s business and DECA programs, focused on marketing strategy, value propositions, and business leadership.
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