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Creative effectiveness in the new normal: No silver bullets

Daren Poole, Global Head of Creative, Insights Division at Kantar explores what truly makes a brand creatively effective.

Daren Poole

Global Head of Creative, Insights Division Kantar

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Daren Poole

Global Head of Creative, Insights Division Kantar

About

Daren Poole is the Global Head of Creative, Insights Division at Kantar. He leads Kantar’s creative development offer, ensuring that solutions and expertise evolve to meet changing client needs. With a background in brand and communications research, Daren has worked in Europe, Asia, North America and Australasia.