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Earned media is the algorithm’s new best friend

AI is rewriting the rules of search and the value of earned media is quietly surging, writes Ronn Torossian.

Ronn Torossian

Founder and Chairman 5W Public Relations

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Ronn Torossian

Founder and Chairman 5W Public Relations

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Ronn Torossian is the Founder & Chairman of 5W Public Relations, one of the largest independently-owned PR firms in the United States. Since founding 5WPR in 2003, he has led the company's growth and vision, with the agency earning accolades including being named a Top 50 Global PR Agency by PRovoke Media, a top three NYC PR agency by O'Dwyers, one of Inc. Magazine's Best Workplaces and being awarded multiple American Business Awards, including a Stevie Award for PR Agency of the Year.

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AI earned media