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AI can crunch data, but only PR can build cultural memory
AI cannot replicate the human capacity to build cultural memory, stories, narratives, and symbolism, writes Ronn Torossian
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Ronn Torossian is the Founder & Chairman of 5W Public Relations, one of the largest independently-owned PR firms in the United States. Since founding 5WPR in 2003, he has led the company's growth and vision, with the agency earning accolades including being named a Top 50 Global PR Agency by PRovoke Media, a top three NYC PR agency by O'Dwyers, one of Inc. Magazine's Best Workplaces and being awarded multiple American Business Awards, including a Stevie Award for PR Agency of the Year.
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Why smart marketers are turning to ageless branding
Ronn Torossian advocates for a values-led, mindset-driven approach to marketing.
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Earned media is the algorithm’s new best friend
AI is rewriting the rules of search and the value of earned media is quietly surging, writes Ronn Torossian.
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Marketing’s new edge: Why active learning is key to adaptability
Testing, learning and adapting to data can help to create more relevant, impactful campaigns.
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Corporate PR: Embracing authenticity, AI, and purpose-driven communication
The future of corporate PR is transparent, tech-driven, and purposeful, writes Ronn Torossian.
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