Connecting with young employees isn’t about grand gestures, it’s about authenticity writes BBH’s Gwendolyn Lee
BBH Singapore is a global creative studio at heart, bringing a diversity of perspectives to work with brands that dare to have a point of view in an increasingly polarising world. We see the world for what it is and use the power of difference to make a difference – we make culture for the ad-skipping generation, we don’t chase fads, we reverse how brands could be built. Gwen is a copywriter who counts herself lucky to be one of the many black sheep of BBH Singapore.
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