Kate Ross on navigating bots, doom-scrolling and misinformation to get the most out of social media.
Kate co-founded eight&four, one of the original native digital agencies to emerge in the UK, in 2008. eight&four now leads the eight&four Group, a 130+ people network of specialist social, experiential and content agencies. Technology has always been at the heart of eight&four, and 12 months ago eight&four began building platform12 – a proprietary AI platform that adds efficiencies and creative possibilities across the entirety of the marketing pipeline. Kate is a regular speaker on GenAI, and the havoc it is set to wreak on the marketing industry. She leads the Creative Technology team at eight&four, which is consulting closely with clients across the automotive, gaming and financial industries to reimagine their creative production pipelines and ensure competitive advantage in this game-changing technological disruption.
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