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A human-centric conscious agenda will be a must-have for any brand

Sairah Ashman, Global CEO at Wolff Olins, sets out what it means to be a Conscious Brand and shares the lessons learnt from senior marketing leaders at a recent event.

Sairah Ashman

Global CEO Wolff Olins

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Sairah Ashman

Global CEO Wolff Olins

About

Sairah Ashman is Global CEO of brand consultancy Wolff Olins, where she oversees the business direction across its offices in London, New York and San Francisco. She’s passionate about working with ambitious leaders to help their businesses become great brands in world, the kind of radical and category-defining brands that represent something special for the people who buy from them and the people who work for them. She works across a wide range of jobs, helping to push creativity and challenge the work internally. Sairah is an alumna of Harvard Business School and Goldsmiths University of London, where she recently completed a Masters in Digital Sociology. She’s also an active supporter of The House of St Barnabas, working to break the cycle of homelessness, and a regular TEDx host and speaker.

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Conscious Consumerism