Influencer 2.0: Authenticity and advocacy
Aaron McFeely, Lead Strategist at Space on how a return to authenticity is the key ingredient to the survival of influencer marketing, something that brands should both value and seek out.
Aaron McFeely
Lead Strategist Space
About
Aaron McFeely is Lead Strategist at London-based, independent creative agency, Space. Aaron works across the agency’s diverse client list including William Grant & Sons, General Mills and Polestar. His passion lies in solving problems with creativity that goes beyond category conventions to make brands more relevant, distinctive and memorable.