Aaron McFeely, Lead Strategist at Space on how a return to authenticity is the key ingredient to the survival of influencer marketing, something that brands should both value and seek out.
Aaron McFeely is Lead Strategist at London-based, independent creative agency, Space. Aaron works across the agency’s diverse client list including William Grant & Sons, General Mills and Polestar. His passion lies in solving problems with creativity that goes beyond category conventions to make brands more relevant, distinctive and memorable.
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