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Learning at the speed of AI is becoming the cultural advantage

Using tech to facilitate research and strategy can give agencies a cultural edge.

Faye Daffarn

Managing Director Tug

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Faye Daffarn

Managing Director Tug

About

Faye is Managing Director at AI-powered, brand and performance marketing agency Tug. She has been a driving force in the digital landscape for over 20 years, beginning her career in commercial and internal communications at BUPA before moving into the agency world to specialize in search marketing and business development at Bigmouthmedia. In 2010, Faye joined Tug, where she has spent the last 15 years rising through the ranks from Account Director to Head of Client Services working on clients such as Canal & River Trust, MoneyGram and Mitchell & Butlers, and now serving as Managing Director. Today, Faye’s focus is on helping clients navigate the complex shifts in the digital ecosystem and to deliver future-proof solutions for global clients.

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