What Arsène Wenger can teach CMOs about winning with culture
Arsenal's sucess is the result of decades of commitment, writes Masibu Manima.
Focusing on the fun in creative to form authentic connections between brands and consumers.
Sonia is a customer-focused and award-winning senior marketer, highly experienced in her field. Currently working at Marketreach, she specialises in omni-channel marketing strategy and campaigns and has worked for agencies and clients, successfully leading B2B and B2C campaigns and projects for top brands across the customer lifecycle. Some of these include News UK, Sky, O2, Virgin, The Department of Health, Pfizer, WWF and Unilever. Aside from this, Sonia also mentors young entrepreneurs on The Prince’s Trust Enterprise Programme to help them plan and grow their businesses.
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