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If I only had a plan: Marketing lessons from Oz
By Sonia Danner
Inspired by Wicked: For Good, Sonia Danner looks into the common shortcomings of marketing.
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Sonia is a customer-focused and award-winning senior marketer, highly experienced in her field. Currently working at Marketreach, she specialises in omni-channel marketing strategy and campaigns and has worked for agencies and clients, successfully leading B2B and B2C campaigns and projects for top brands across the customer lifecycle. Some of these include News UK, Sky, O2, Virgin, The Department of Health, Pfizer, WWF and Unilever. Aside from this, Sonia also mentors young entrepreneurs on The Prince’s Trust Enterprise Programme to help them plan and grow their businesses.
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Let’s get physical: why playfulness can be a powerful drive to action
By Sonia Danner
Focusing on the fun in creative to form authentic connections between brands and consumers.
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Work hard play hard: How playfulness delivers results for brands
By Sonia Danner
Communications that spark curiosity, creativity, and engagement don’t always need to be online, says Marketreach’s Sonia Danner
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