Loyalty schemes and convenience won’t secure long-term growth; brands must create a sense of belonging, writes Andrew Welch.
Andrew has 30 years' experience in helping complex Corporate and B2B organisations maximise their brand potential for business success. As Global Executive Director and member of Landor's Global Executive Team, Andrew champions Landor's international client relationships at the C-suite level and leads Landor's teams of multi-disciplinary experts in Account, Strategy, Creative and Brand Performance across a diverse range of clients, categories, and geographies. A steeped practitioner in both Brand and Advertising, Andrew is well-practised in guiding senior business leaders through their brand transformation and has become a trusted advisor to many of his client CEOs.
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