July 30th 2020

The resurgence of the board games sector

Jake Welsh, Director and Principal Brand Consultant at Dept on the importance of fan-dom and why brands should become integrated into their fans’ lives, not just their wallets.

Jake Welsh

Director & Principal Brand Consultant Dept

Related Tags

Gaming

Users who viewed this article also looked at:

Fuel Your Imagination

TalkSport taps Alan Brazil for Cheltenham push

The new online campaign, from Mosaic and T&P, brings the Cheltenham Festival to life.

Trend

Pokémon: the intergenerational soundtrack people keep playing together

As Pokémon celebrates its 30-year birthday, Rah Bhatt reminisces on what makes the brand great.

Trend

The Salvation Army launches digital thrift store on Roblox

The experiential campaign seeks to connect the charity with Gen Alpha and Gen Z gamers.

Interviews

‘It's very easy to mistake the unknown for niche’

Sabrina Ratih, Chief Operating Officer at G2 on the ever-expanding esports ecosystem and why now is the time for brands to get involved.

Trend

Xbox teams with Sky Sport to find missing managers

The integrated campaign, created by McCann London, is designed to kick-start coaching careers for women.

Case Studies

New Work

Agencies

Insights

BITE

Events

Archived Case Studies

News

The resurgence of the board games sector

Jake Welsh

Related Tags

Users who viewed this article also looked at:

TalkSport taps Alan Brazil for Cheltenham push

Pokémon: the intergenerational soundtrack people keep playing together

The Salvation Army launches digital thrift store on Roblox

‘It's very easy to mistake the unknown for niche’

Xbox teams with Sky Sport to find missing managers

Want to access more content?

Individual Membership