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March 19th 2026

Sports marketing has a platform problem, not an attention problem

An evolving approach is the only way to truly ensure meaningful fan engagement, writes Dom Mernock.

Dom Mernock

Director Engage

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Dom Mernock

Director Engage

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Dom Mernock is Director at Engage.

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Sports marketing has a platform problem, not an attention problem

Dom Mernock

Dom Mernock

About

Related Tags

Users who viewed this article also looked at:

Tennent’s dreams of Scotland’s World Cup

Purposeful partnerships

The Broken Toy Factory: mending and reflecting

What Arsène Wenger can teach CMOs about winning with culture

Gymnast Becky Downie on how brands can partner with athletes

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