Brands have the power to shape and enhance the fan experience, writes Jim Carless.
Jim Carless is Co-founder of Valentine and the strategic mind behind the agency’s insight-led, fan-first creative work. With a career spanning roles at agencies including Space and BD Network, he’s worked on campaigns for global brands like Heineken, Toyota and UEFA. Jim believes passionately in creating chemistry between people and brands, building emotional connection that shifts behaviour.
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