Trend
Why are so many British boozers so underwhelming?
By Jim Carless
Jim Carless calls on brands and marketers to inject energy back into British pubs
Read moreAbout
Jim Carless is Co-founder of Valentine and the strategic mind behind the agency’s insight-led, fan-first creative work. With a career spanning roles at agencies including Space and BD Network, he’s worked on campaigns for global brands like Heineken, Toyota and UEFA. Jim believes passionately in creating chemistry between people and brands, building emotional connection that shifts behaviour.
More from Jim Carless
Trend
Why global travel retail needs a rethink
By Jim Carless
Most brands are missing the point when it comes to maximising the opportunities in retail travel, writes Jim Carless
Read more
Trend
Stop thinking like a sponsor. Start thinking like a fan
By Jim Carless
Brands have the power to shape and enhance the fan experience, writes Jim Carless.
Read more