The Cookie is dead, but what comes next?
Marketers are facing up to a range of changes to privacy. Paul Slee, Head of Digital and Transformation at The Maverick Group, explores what brands should know and what actions they should take to address them.
Paul Slee
Head of Digital & Transformation The Maverick Group
About
Paul heads up Hive - the Maverick group’s Digital Transformation and Innovation agency. His 20 years international experience within start-ups and leading global agencies spans creating award-winning products and campaigns for global brands such as Nike, Diageo and Maserati, commercialising IBM’s AI platform Watson, and leading transformation programmes and innovation labs. He employs a results-driven, customer-centric approach; leveraging technology and data-informed behavioural insights to deliver digital and real-world experiences that drive transformational change and brand/revenue growth.