EE underlines the power of empathy with Safer Sims campaign
By being honest about the myriad of challenges for smartphones under 18, the brand successfully proves the power of understanding your consumer.
Onward’s new report outlines key shifts that impact purpose marketing to help meaningfully grow brands and businesses.
Callum Towler is the Co-founder and Impact Lead at Onward, an independent consultancy that helps brands build the future they want to belong in. He’s an experienced strategist and purpose specialist who helped the likes of PepsiCo, Unicef, Prada and Adidas with their work in this area. He has also written for major publications like The Independent, Vice Media and The New Statesman on topics ranging from the refugee crisis to economics.
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