The World Cup's new stadium is the living room
Later kickoffs mean fans are enjoying matches from the comfort of their homes.
Kate Bloom shares how brands like Asahi can help shape the game through investment and involvement.
Kate Bloom is Senior Client Partner (Activation & Social) at Valentine, with a career shaped around bringing brands to life through shared experiences both on and offline. She's a specialist in on-trade activations, music and nightlife brand partnerships, and sports amplification. Having helped clients create authentic, engaging moments that connect with consumers in meaningful ways, Kate is passionate about navigating the complexities of restricted markets, combining creativity with compliance to deliver work that drives loyalty, impact, and lasting brand love.
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