Arsenal defines a new blueprint for global sports marketing
Football is amplifying the power of fandom and community.
How do we make sure this isn’t just a moment, but an ongoing movement, asks Katie Mitchell.
With over 18 years of creative retail industry knowledge and expertise under her belt, Katie takes pride in ensuring her award winning agency, Seen Studios, delivers human-centric and future focused experiences. Motivated by insight, Katie works with brands on maximising their consumer journey and creating memorable moments.Katie’s career has seen her work with some of the industry’s leading brands and creatives including Nike, Converse, Selfridges, Anthropologie and Jimmy Choo, and has travelled the world working on a spectrum of culturally diverse, creative projects. From launching stores in the States to producing events in the Middle East, Katie is an expert in supporting global brand messages through digital and physical visual design.
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