The TikTok takeover of the physical world has well and truly begun
Callum is CSO & Partner at Born Social, where he oversees the strategic output across the agency and works with some of the world’s most ambitious businesses, like Guinness and Ford, to build social-first brands. Known for his thinking on the role that social media plays in building the brands of tomorrow, Callum has been featured in the Campaign 30 under 30 and BIMA100 lists, spoken for TedX and been published in The Guardian, Campaign, and WARC on the role that social media plays in brand building.
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