Callum McCahon, Born Social

Executive Strategy Director & Partner Email Callum McCahon, Born Social


As Executive Strategy Director & Partner at Born Social, one of the leading social media agencies in the UK, Callum McCahon oversees the strategic output across the agency for some of the world’s most exciting brands. Callum plays an integral role in developing the agencies offering to keep up with the ever changing world of social. He's known for applying the timeless truths of marketing in new and exciting environments, and his white-paper Brand Building on Social Media was widely shared within the industry, proving that social can be used for long term brand growth, not just short term results. More recently, he has published The Social-First Brand, a blueprint for the brands of tomorrow. Callum has been featured in Campaign’s 30 under 30 List, and has been published in The Guardian, The Drum, Campaign, Digital and WARC on the role that social media plays in brand building.

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Thought Leadership

The social-first brand

Callum McCahon, Executive Strategy Director & Partner at Born Social introduces the agency’s latest white-paper exploring the four key elements of tomorrow’s great brands.

By Callum McCahon, Born Social

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