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To get better at local, listen: why nuance is the basis for a new map of Britain

The Shaping The Nation report is a deep dive into location to facilitate better representation of audiences across Britain.

James Caig

Strategy Partner Mindshare

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James Caig

Strategy Partner Mindshare

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James is a communications strategist with experience in media, advertising, and digital agency strategy teams across networks, indies, and clients, including both public and private sectors. Currently, he is a Strategy Partner at Mindshare, specialising in Government Communications. He also teaches comms planning through APG courses and hosts a forum called Life Sentences for strategists who write.

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