Changing the game for young men
The advertising industry has a role to play in shaping the future of masculinity.
The Shaping The Nation report is a deep dive into location to facilitate better representation of audiences across Britain.
James is a communications strategist with experience in media, advertising, and digital agency strategy teams across networks, indies, and clients, including both public and private sectors. Currently, he is a Strategy Partner at Mindshare, specialising in Government Communications. He also teaches comms planning through APG courses and hosts a forum called Life Sentences for strategists who write.
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