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Britain is a remix

We must get better at understanding and representing modern Britain, writes Lameya Chaudhury.

Lameya Chaudhury

Head of Social Impact and Client Partner Lucky Generals

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Lameya Chaudhury

Head of Social Impact and Client Partner Lucky Generals

About

Lameya (La-mee-ya) has been working with global brands for over a decade now, helping them connect social impact to their business and create meaningful change. Her client list includes Team GB, the British Army, Google, Aldi, Disney, Sport England, Amazon, Premier League, and Public Health England. She originally cut her teeth with a master's in Human Rights and International Law and was en route to becoming a barrister before realising it was possible to make a difference and be creative. She jumped ship to work in government at the British Council. Her following stints include working agency-side at EdComs and then global tech giant Blackbaud as their Head of Marketing and Communications before joining Lucky Generals in 2023. Lameya is committed to diversity and inclusion, taking part in PR Week's first BMEPRpros scheme, and is a trustee at the Lyric Hammersmith Theatre, supporting their work in getting young people into the arts.