Brands must rethink how they work with creators to maximise the power of influencer marketing.
Matt leads the UK team at Hello from the agency’s London hub, working with brands including TikTok, Pinterest, Zalando, McVitie’s, Supercell, and Zurich. With a focus on socially-led creative, he helps global clients connect with culture through bold, relevant, and impactful work. At Hello, Matt plays a key role in challenging conventions and driving integrated campaigns across creative, design, influencer marketing, media, production, editorial, data, and strategy.
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