Virgin Atlantic remains committed to its DE&I agenda because there is clear evidence it has a positive impact on the brand, writes Alice McGinn Strategy Partner at Lucky Generals.
Alice started as graduate Planner at DDB and after a glamourous two years of Fast-Fit tyres and cheap credit a career crisis ensued, and she joined the world of Fine Art. Although fun, she realised that selling ugly art to oligarchs wasn’t a sensible life choice so returned to ad land. Since then, she has worked on brands as diverse as, Boots, MoneySupermarket, Cancer Research UK, Vodafone, C&A, and Hugo Boss fragrances. A particular highlight was developing the GREAT Britain Campaign which gave her a window into the inner workings of Downing Street. Alice is a mighty mind at Lucky Generals, currently in the cockpit on Virgin Atlantic.
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