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The best immersive experiences are built on emotion, writes Dean Rogers.
Dean has been a creator of genre defining immersive experiences for over a decade and now leads Studio Secret Cinema’s in-house creative team. His journey began in 2014 when he created the groundbreaking immersive theft experience HEIST, which challenged audiences to commit a robbery. Following the success of HEIST Dean went on to design some of the UK’s top escape rooms, including Time Run - “The Greatest Live Game London has ever seen. In 2015 Dean co-founded The Crystal Maze Live Experience, raising £1 million on Kickstarter to bring the cult game show back to life. After escaping the maze, Dean founded Rogue Productions, an immersive experience and escape game studio. Rogue created escape rooms for market leaders Escape Hunt and Merlin Entertainments, as well as their own independent escape room: The Perfect Crime. In 2022 Dean joined multi award winning creative agency, Bearded Kitten to lead their immersive department. Here he directed and produced world class brand experiences for prestigious clients such as Disney, Warner Bros, Netflix and LEGO. Now Dean is delighted to bring his experience at cutting edge creativity to Studio Secret Cinema.
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