Justin Reid, Senior Director of Global Partnerships Solutions at Tripadvisor, on why brands should tap into pop culture trends.
Justin Reid is the Senior Director of Global Partnerships Solutions at Tripadvisor, covering all of EMEA and APAC. For over nine years, he has been at the forefront of Tripadvisor's destination marketing and travel media solutions. He works with all the top destinations and brands in the region, helping form partnerships with the likes of VisitBritain, Dubai Tourism, VISA, L’Oreal, Mars and leading travel brands like TUI and Jet2. Prior to joining Tripadvisor, he was the digital director at VisitBritain, where he led the early adoption of digital marketing and led the campaign for the 2012 Olympic Games.
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