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When listening isn’t enough, eavesdrop

The rise of Reddit and online subcultures can give brands fresh audience insights.

Chloe Singleton

Performance Director eight&four

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Chloe Singleton

Performance Director eight&four

About

Chloe began her career in 2016 at Publicis, diving into the world of biddable media. With a decade of experience in full-funnel activations and strategies - ranging from brand building to driving sales - she has built a diverse portfolio spanning luxury (Sandals Resorts, Genesis Europe), FMCG (P&G, JML), the 3rd sector (BHF, Age UK, CRUK) and gaming (Soda). As a senior consultant, Chloe collaborates with stakeholders to elevate their brands on social media, specialising in platform innovation, social channel solutions, paid media strategy, and performance integration. She is also an accomplished speaker, having presented at Figaro, StudioSpace and global events on the evolving role of social media.

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