About

See You At Jeanie's, is a female-founded women’s sport consultancy from Jules Hilson and Laura Weston, blending brand marketing expertise, pop cultural cachet and hardcore knowledge of the sports funding network. The consultancy aims to provide a female lens on sport to disrupt the default thinking that can lead to activities in women’s sport simply following what has always gone before. Jeanie’s believe that women’s sport requires a new brand and marketing playbook to maximise its distinction and attract new fans to the game. Clients include Liverpool FC Women’s, Warwickshire Cricket Club (Bears Women team) and recreational football provider Gals FC. Jeanie’s also has clients across footwear, cricket and rugby. Jules is an Executive Creative Director with over 20 years industry experience, previously heading up Strategy and Creative for PUMA Global and PUMA UK, agency-side at MSL UK. Laura is known as a leading voice and strategist in women’s sport, previously leading the agency team that launched the Women’s Super League in 2011 and sitting on the board of the Women’s Sport Trust (WST) Charity for more than seven years.