Most brands are missing the point when it comes to maximising the opportunities in retail travel, writes Jim Carless
Jim Carless is Co-founder of Valentine and the strategic mind behind the agency’s insight-led, fan-first creative work. With a career spanning roles at agencies including Space and BD Network, he’s worked on campaigns for global brands like Heineken, Toyota and UEFA. Jim believes passionately in creating chemistry between people and brands, building emotional connection that shifts behaviour.
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