In the midst of the rise of performance marketing and social media amongst charity brands, Rob Stephens from John Ayling & Associates explains why now is the time for a renaissance in TV advertising.
Rob is Chief Executive Officer of the independent media planning and buying agency John Ayling and Associates. With a career spanning three decades Rob is currently responsible for the performance of over 50 charity advertisers across multiple media channels. He is passionate about granular analysis of data and how this can be used to optimise media variables and maximise performance efficiency.
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