Argos is successfully shattering stereotypes that it is ‘just for toys’ in a new campaign starring its long-running brand mascots Connie and Trevor.

The campaign showcases the vast range of products available from Argos in the style of a nail-biting thriller.

The hero film, directed by Tim McNoughton, opens with an Argos van making an unexpected

appearance inside a seemingly foreboding warehouse. Here we meet the nervous-looking Peter, who is still in his dressing gown.

Peter is confronted by Connie and Trevor, who are ready to set him straight after he shared a social media post declaring: Argos is only good for Toys.’ Connie and Trevor press a red button, revealing the wide range of products available at Argos. These include the latest electronics and cutting-edge tech to stylish

Furniture. The campaign will run across TV, Out of Home, Social, and Radio.

Laura Boothby, Head of Campaigns at Argos, explained: “We love Connie and Trevor, and, with this new work, we believe we’ve pushed them even further to deliver one of our most creatively exciting campaigns. We know the nostalgia the brand enjoys is often coupled with perceptions that ‘Argos is just for toys’. This campaign is designed to playfully, humorously and light-heartedly overcome this, driving desirability and reappraisal.”

Chris Clarke & Matt Moreland, Executive Creative Directors at T&P, added: “This is an exciting new chapter in Connie and Trevor’s story. It truly showcases the beauty of these characters that they can deliver a very hard-working brand message in such a fun and entertaining way. We’re thrilled with this campaign and can’t wait to see who’s next on our little interventionist’s list...”

This playful campaign underlines the power of enduring brand mascots to tell new stories.