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Are you leaving £4.5 billion on the table? What every CMO needs to know about the diversity gap
10.8 million multi-ethnic consumers in the UK are an audience that can’t be ignored, writes Nick Myers
Nick Myers
Chair of the Black Marketer’s Council DMAAbout
Nick Myers is the strategy leader for OLIVER UK, Chair of DMA's Black Marketers Council, and Trustee at Marketing Skills Trust (formerly IDM Trust). As a graduate trainee, he started out at Harrison Troughton Wunderman (the world's most creatively awarded DM shop). Joined CHI & Partners (The&Partnership) to help establish their direct and digital offering. Next stop client side, at Direct Line before moving back to spend 8 years at Proximity BBDO. Then, he launched Loveable Consulting (one of the smallest outfits to win at the DMA awards), before finding a home at OLIVER. At OLIVER, Nick oversees a diverse mix of strategists across various disciplines, spanning Brand, CRM, CX, Social, Content, Data, and B2B/ABM. He is passionate about supporting the next generation of data-driven marketers and making the industry more inclusive.
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