Copywriting champion Vikki Ross signs on as ambassador for the Gerety Awards

The Gerety jury in London will be led by Ross

Georgie Moreton

Deputy Editor, BITE Creativebrief


The Gerety Awards have signed up Copywriting Chief Vikki Ross as the London jury ambassador for the awards. Ross, who is a huge champion of the craft and creativity of copywriting, will lead the Gerety Awards Jury in London. 

Named after Frances Gerety, the copywriter who coined the slogan "A diamond is forever”, the Gerety Awards is unique because it judges all advertising, not just advertising made for or by women, through a female lens with an all-female jury. A practice that has created a new benchmark, redefining the standard to which advertising has traditionally been held.

The Gerety Awards has announced the 10 cities in which the executive jury will be meeting. The locations are; London, New York, São Paulo, México city, Copenhagen, Moscow, Brussels, Vienna, Manila and Tokyo. 

As well as defining the overall shortlist, these juries will choose the agency and production company of the year from their country. The full executive jury from each city will soon be announced.

“Mary Frances Gerety is one of the most famous female copywriters in history. For good reason. She wrote one of the most famous slogans in history. Over 70 years later, De Beers continues to use A diamond is forever, and The Gerety Awards - now in its fourth year - continue to celebrate her legacy with a competition dedicated to creative excellence, judged by excellent creative women.” explained London Ambassador, Vikki Ross. 

She continued: “As a copywriter, it was a real honour to be invited to judge the award entries last year - and it's an even bigger honour to be a jury ambassador this year. I'm really looking forward to joining forces with incredible women brought together to judge the work from around the world.”
For more information or to enter the Gerety Awards 2022 please click here.

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