The right leadership mindset will enable your teams to utilise their skills more quickly and effectively.
To address the forces of change, creative businesses need pioneering leaders who are unafraid to challenge the status quo, orchestrate digital and cultural transformation and drive commercial return. For instance, in the case of agencies, they have for a long time suffered a broken business model based on hours. The right leadership is needed to overhaul legacy models and replace them with diverse business models based on performance outputs and collaborative models with clients.
To help you recognise the right leadership, you are better placed looking for persona, aptitude and attitude, rather than a singular focus on capability.
Actionable visionary: Embraces the opportunity that change, and disruption bring. Characterised by boldness, driven by clarity, lives the vision, they enlighten and inspire the company to follow willingly. Personified by Alexandria Ocasio-Cortez, U.S. Representative for NY's 14th congressional district
Inclusive Change Agent: Collaborative and inclusive; walks the floors and understands how to deliver behavioural change against business strategy. Drives and supports the transition from end to end by bringing everyone together on the journey. Personified by Jacinda Ardern, Prime Minister of New Zealand
Beautiful Business Designer: Has an artistic yet rigorous approach to embedding new capabilities aligned seamlessly to the business's growth, enabling teams to work fluidly together. Personified by Steve Jobs, Apple Co-Founder
Creative Commercial: Embraces new ways of operating to generate growth whether via new business models, pricing, start-up and accelerator partnerships and technology application. Personified by Elon Musk, CEO of Tesla & SpaceX
Commercial Creative: Understands and champions the power of creative excellence to solve business challenges; driven by creative solutions. Left and right brained, blending art and science. Personified by James Dyson, Dyson Founder